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	<title>Ron Brett&#039;s We(B)log</title>
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	<description>A series of ramblings and random firing of synapses</description>
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		<title>Ron Brett&#039;s We(B)log</title>
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		<title>Everton&#8211;24 hours after the transfer window slammed shut</title>
		<link>http://ronbrett.wordpress.com/2011/09/01/everton24-hours-after-the-transfer-window-slammed-shut/</link>
		<comments>http://ronbrett.wordpress.com/2011/09/01/everton24-hours-after-the-transfer-window-slammed-shut/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 20:09:19 +0000</pubDate>
		<dc:creator>Ron Brett</dc:creator>
				<category><![CDATA[Everton]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">https://ronbrett.wordpress.com/2011/09/01/everton24-hours-after-the-transfer-window-slammed-shut/</guid>
		<description><![CDATA[Well it’s been 24 hours since the transfer windows slammed shut for this summer and Evertonians are rightly very concerned.&#160; This window we saw several forwards and arguably one of the most creative midfielders that has ever pulled on a blue shirt, Mikel Arteta, leave.&#160; In return we got three relative unknown and untried players [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ronbrett.wordpress.com&amp;blog=5259180&amp;post=613&amp;subd=ronbrett&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Well it’s been 24 hours since the transfer windows slammed shut for this summer and Evertonians are rightly very concerned.&#160; This window we saw several forwards and arguably one of the most creative midfielders that has ever pulled on a blue shirt, Mikel Arteta, leave.&#160; In return we got three relative unknown and untried players and some cash which, unless I’m mistaken, will go straight to the bank.</p>
<p>There has been a lot of chatter on twitter and the blogosphere about this is the end of Everton as a premier league club or worse however I don’t think it is quite that bad.&#160; Don’t get me wrong, Everton need investment.&#160; Bill Kenwright has taken this club as far as he can and he should find a buyer pronto.&#160; I’m with the vast majority of Evertonians that don’t believe for a second that he is searching for a buyer 24&#215;7 but it’s not the end of Everton.&#160; However, if the current ‘transfer policy’ of allowing our best players to leave and then giving the money to pay off debts is continued then David Moyes will likely walk away and that WILL be the end of Everton.&#160; Make no mistake, with the ‘support’ than David Moyes has been given in the past few years by the Chairman and the Board, if it wasn’t for Mr. Moyes, Everton would now be a Championship side, or worse.</p>
<p>So please Mr. Kenwright, release your grip on the club and go find investment.&#160; If you were indeed a true blue as you say you are, that&#8217;s exactly what you should do!</p>
<p>I will also add that I wish Mikel Arteta good luck in his move to Arsenal.&#160; He has done some great things for Everton in the past six years or so and I hope that when he returns to Goodison in the future, the crowd greet him as they should, as a former Everton great, not with the bile and hate that has greeted Wayne Rooney and Joleon Lescott.&#160; Considering that Arteta has been a little injury prone for the past two years this may have been good business for Everton.&#160; The new players may prove to be outstanding.&#160; Only time will tell.</p>
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			<media:title type="html">Ron Brett</media:title>
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		<title>Daily Blog Entry</title>
		<link>http://ronbrett.wordpress.com/2011/01/03/daily-blog-entry/</link>
		<comments>http://ronbrett.wordpress.com/2011/01/03/daily-blog-entry/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 00:42:22 +0000</pubDate>
		<dc:creator>Ron Brett</dc:creator>
				<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">https://ronbrett.wordpress.com/2011/01/03/daily-blog-entry/</guid>
		<description><![CDATA[So one of the things I thought I’d do this year is a daily entry in my blog&#8230;and as it’s now January 2nd, well technically January 3rd as it’s now after midnight, I’ve fallen at the first hurdle. Oh well. Maybe I’ll write one of my rants tomorrow as the fuel duty and VAT increase [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ronbrett.wordpress.com&amp;blog=5259180&amp;post=611&amp;subd=ronbrett&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>So one of the things I thought I’d do this year is a daily entry in my blog&#8230;and as it’s now January 2nd, well technically January 3rd as it’s now after midnight, I’ve fallen at the first hurdle.  Oh well.  Maybe I’ll write one of my rants tomorrow as the fuel duty and VAT increase will had added about 4p to a litre of fuel by then.  Fucking politicians lied to get into power and now they are as bad as the last lot, bleeding us dry.  But that’s an entry for another day&#8230;its’ too late and I’m tired!</p>
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			<media:title type="html">Ron Brett</media:title>
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		<title>Another Adam Crozier classic,</title>
		<link>http://ronbrett.wordpress.com/2010/08/03/another-adam-crozier-classic/</link>
		<comments>http://ronbrett.wordpress.com/2010/08/03/another-adam-crozier-classic/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 09:37:52 +0000</pubDate>
		<dc:creator>Ron Brett</dc:creator>
				<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">https://ronbrett.wordpress.com/2010/08/03/another-adam-crozier-classic/</guid>
		<description><![CDATA[As if it wasn&#8217;t enough for Mr Crozier to leave a trail of destruction behind him at the FA and the Royal Mail, he is now intent on doing the same to ITV. Mr Crozier do you really think in this day and age that people will pay to watch ITV in high def when [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ronbrett.wordpress.com&amp;blog=5259180&amp;post=606&amp;subd=ronbrett&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>As if it wasn&#8217;t enough for Mr Crozier to leave a trail of destruction behind him at the FA and the Royal Mail, he is now intent on doing the same to ITV. Mr Crozier do you really think in this day and age that people will pay to watch ITV in high def when you broadcast rubbish and can&#8217;t even broadcast an England match without &#8216;commercial interupption&#8217;?  People already pay for your service through the advertising. If you think you have something that comes close to rivalling Sky then you are seriously deluded!</p>
<p><a href="http://www.bbc.co.uk/news/mobile/business-10848396">http://www.bbc.co.uk/news/mobile/business-10848396</a></p>
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			<media:title type="html">Ron Brett</media:title>
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		<title>Camping in Windermere</title>
		<link>http://ronbrett.wordpress.com/2010/07/26/camping-in-windermere/</link>
		<comments>http://ronbrett.wordpress.com/2010/07/26/camping-in-windermere/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 14:45:49 +0000</pubDate>
		<dc:creator>Ron Brett</dc:creator>
				<category><![CDATA[Family]]></category>

		<guid isPermaLink="false">https://ronbrett.wordpress.com/2010/07/26/camping-in-windermere/</guid>
		<description><![CDATA[So we are trying the Camping and Caravanning club campsite in Windermere for a few days and I have to say that so far I am extremely impressed. The site is immaculate the facilities are first class and the staff go out of their way to help. If you are looking for a relaxing few [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ronbrett.wordpress.com&amp;blog=5259180&amp;post=602&amp;subd=ronbrett&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>So we are trying the Camping and Caravanning club campsite in Windermere for a few days and I have to say that so far I am extremely impressed. The site is immaculate the facilities are first class and the staff go out of their way to help. If you are looking for a relaxing few days you can&#8217;t go far wrong here. </p>
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		<georss:point>54.359296 -2.807933</georss:point>
		<geo:lat>54.359296</geo:lat>
		<geo:long>-2.807933</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">Ron Brett</media:title>
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		<title>Trying WordPress for Blackberry</title>
		<link>http://ronbrett.wordpress.com/2010/07/24/trying-wordpress-for-blackberry/</link>
		<comments>http://ronbrett.wordpress.com/2010/07/24/trying-wordpress-for-blackberry/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 10:19:06 +0000</pubDate>
		<dc:creator>Ron Brett</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">https://ronbrett.wordpress.com/2010/07/24/trying-wordpress-for-blackberry/</guid>
		<description><![CDATA[Just trying WordPress for my new Blackberry 9700. I don&#8217;t suppose I will blog any more than I currently do but at least its free!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ronbrett.wordpress.com&amp;blog=5259180&amp;post=598&amp;subd=ronbrett&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Just trying WordPress for my new Blackberry 9700. I don&#8217;t suppose I will blog any more than I currently do but at least its free! </p>
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			<media:title type="html">Ron Brett</media:title>
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		<title>Hard to port! Eject Goose, eject! &#124; Bad Astronomy &#124; Discover Magazine</title>
		<link>http://ronbrett.wordpress.com/2010/06/08/hard-to-port-eject-goose-eject-bad-astronomy-discover-magazine/</link>
		<comments>http://ronbrett.wordpress.com/2010/06/08/hard-to-port-eject-goose-eject-bad-astronomy-discover-magazine/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 08:26:00 +0000</pubDate>
		<dc:creator>Ron Brett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ronbrett.wordpress.com/2010/06/08/hard-to-port-eject-goose-eject-bad-astronomy-discover-magazine/</guid>
		<description><![CDATA[Now here’s a view you don’t always get: Wow! Click that to most cromulently embiggen! An Air Force F-15E Strike Eagle patroled the launch area as the Space Shuttle Atlantis roared into space on its final flight in May. Check out the shadow of the plume on the ground! The full caption reads: Lt. Col. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ronbrett.wordpress.com&amp;blog=5259180&amp;post=597&amp;subd=ronbrett&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div class="posterous_bookmarklet_entry">
<blockquote>
<div>
<p>Now here’s a view you don’t always get:</p>
<p><a href="http://www.af.mil/shared/media/photodb/photos/100514-f-0000c-603.jpg" target="_blank"><img title="af_fighter_shuttle" src="http://blogs.discovermagazine.com/badastronomy/files/2010/06/af_fighter_shuttle.jpg" height="609" alt="af_fighter_shuttle" width="500" /></a></p>
</p>
<p>Wow! Click that to most cromulently embiggen!</p>
<p>An Air Force F-15E Strike Eagle patroled the launch area as the Space Shuttle <em>Atlantis</em> roared into space on its final flight in May. Check out the shadow of the plume on the ground!</p>
<p>The full caption reads:</p>
<blockquote><p><em>Lt. Col. Gabriel Green and Capt. Zachary Bartoe patrol the airspace in an F-15E Strike Eagle as the Space Shuttle Atlantis launches May 14, 2010, at Kennedy Space Center, Fla. Colonel Green is the 333rd Fighter Squadron commander and Captain Bartoe is a 333rd FS weapons system officer. Both aircrew members are assigned to Seymour Johnson Air Force Base, N.C. (U.S. Air Force photo/Capt. John Peltier)<br />  </em></p>
</blockquote>
<p>Thanks, gentlemen, for seeing off <em>Atlantis</em> in style. </p>
<p><em>Tip o’ the left wing to <a href="http://www.reddit.com/r/space/comments/cc9hz/heres_a_most_excellent_photo_of_space_shuttle/">Reddit</a>. Image credit: U.S. Air Force/Capt. John Peltier.</em></p>
<p>  June 7th, 2010 1:58 PM          Tags: <a href="http://blogs.discovermagazine.com/badastronomy/tag/air-force/" rel="tag">Air Force</a>, <a href="http://blogs.discovermagazine.com/badastronomy/tag/atlantis/" rel="tag">Atlantis</a>, <a href="http://blogs.discovermagazine.com/badastronomy/tag/space-shuttle/" rel="tag">Space Shuttle</a><br />   by <a href="http://blogs.discovermagazine.com/badastronomy/author/pplait/" title="Posts by Phil Plait">Phil Plait</a> in <a href="http://blogs.discovermagazine.com/badastronomy/category/cool-stuff/" title="View all posts in Cool stuff" rel="category tag">Cool stuff</a>,  <a href="http://blogs.discovermagazine.com/badastronomy/category/nasa/" title="View all posts in NASA" rel="category tag">NASA</a>,  <a href="http://blogs.discovermagazine.com/badastronomy/category/pretty-pictures/" title="View all posts in Pretty pictures" rel="category tag">Pretty pictures</a> | 33 comments | <a href="http://blogs.discovermagazine.com/badastronomy/2010/06/07/hard-to-port-eject-goose-eject/feed/">RSS feed</a> | <a href="http://blogs.discovermagazine.com/badastronomy/2010/06/07/hard-to-port-eject-goose-eject/trackback/" rel="trackback">Trackback &gt; </a>                            </p>
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</blockquote>
<div class="posterous_quote_citation">via <a href="http://blogs.discovermagazine.com/badastronomy/2010/06/07/hard-to-port-eject-goose-eject/">blogs.discovermagazine.com</a></div>
<p>What a photograph!</p>
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		<title>Liverpool Daily Post.co.uk &#8211; Everton FC &#8211; Everton FC News &#8211; Mark O’Brien: Mikel Arteta’s grudge-bearing revelation sheds new light on Everton FC’s Spanish star</title>
		<link>http://ronbrett.wordpress.com/2010/04/22/liverpool-daily-post-co-uk-everton-fc-everton-fc-news-mark-o%e2%80%99brien-mikel-arteta%e2%80%99s-grudge-bearing-revelation-sheds-new-light-on-everton-fc%e2%80%99s-spanish-star/</link>
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		<pubDate>Thu, 22 Apr 2010 07:49:59 +0000</pubDate>
		<dc:creator>Ron Brett</dc:creator>
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		<description><![CDATA[Mark O’Brien: Mikel Arteta’s grudge-bearing revelation sheds new light on Everton FC’s Spanish star Apr 22 2010 by Mark O&#8217;Brien, Liverpool Daily Post &#8216;); tm.siteLife.daapi.getArticle( &#8220;21-92534-26293052&#8243;, function(article){ tm.siteLife.display.displayCommentCount( article, &#8216;sitelife-commentsWidget-top&#8217;, false, &#8216;Comments&#8217;, true ); } ); })();//call anonymous function //]]&#62; IT WAS fascinating to hear Mikel Arteta allege that the poke in the eye he [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ronbrett.wordpress.com&amp;blog=5259180&amp;post=596&amp;subd=ronbrett&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<h3>Mark O’Brien: Mikel Arteta’s grudge-bearing revelation sheds new light on Everton FC’s Spanish star</h3>
<p>  	  	  	<a href="http://www.liverpooldailypost.co.uk/everton-fc/everton-fc-news/2010/04/22/" title="Find all articles published on Apr 22 2010 to the Everton FC News section">Apr 22 2010</a>  	  	  	by Mark O&#8217;Brien, <a href="http://beta.liverpooldailypost.co.uk">Liverpool Daily Post</a>  	  	</p>
<div>  	  	  	  	<a href="http://www.liverpooldailypost.co.uk/everton-fc/everton-fc-news/2010/04/22/mark-o-brien-mikel-arteta-s-grudge-bearing-revelation-sheds-new-light-on-everton-fc-s-spanish-star-92534-26293052/?sms_ss=posterous#sitelife-commentsWidget-bottom"></a></div>
<p>&#8216;);  	  	tm.siteLife.daapi.getArticle(  	&#8220;21-92534-26293052&#8243;,  	function(article){  	tm.siteLife.display.displayCommentCount(  	article,  	&#8216;sitelife-commentsWidget-top&#8217;,  	false,  	&#8216;Comments&#8217;,  	true  	);  	}  	);  	})();//call anonymous function  	//]]&gt;  	  	  	  	  	</p></div>
<p>IT WAS fascinating to hear Mikel Arteta allege that the poke in the eye he administered to Morten Gamst Pedersen at the weekend was in response to a number of bad tackles from the Norwegian stretching back over a number of games.</p>
<p>That’s some excellent grudge-bearing by the Spaniard, who was clearly lucky to avoid dismissal for handing out – every pun intended – his own brand of summary justice to one of football’s least likely hatchet men.</p>
<p>It makes you wonder whether David Moyes, who we imagine does a passable Sean Connery impression, paraphrases the speech from The Untouchables before his players take to the pitch.</p>
<p>Presumably it would go something along the lines of: “If they kick one of ours in the ankle, we poke one of theirs in the eye. If they send one of ours to the physio, we send one of theirs to see respected specialist Dr Richard Steadman in Colorado. It’s the Everton way.”</p>
<p>Thankfully, Arteta only received a yellow card, as he was instrumental – as ever – in everything good that Everton did in what started out feeling like a pre-season friendly, what with the lovely weather and relaxed supporters on both sides, but ended up an absolute thriller.</p>
<p>Arteta makes Everton play, although he’s ably assisted by Steven Pienaar, and perhaps unsurprisingly the speculation has started in earnest about the South African’s future, with Spurs the first club to be strongly linked for a move in the summer.</p>
<p>All we can do is hope that Everton can somehow tempt him to stay, but you can’t help but fear that it’s going to be hard.</p>
<p>If a club come in offering to double what a player could earn at Goodison and the opportunity to play Champions League football, Moyes can make all the heartfelt pleas he wants, he’s talking to an empty chair.</p>
<p>It might sound defeatist to think in those terms, but as Evertonians we’ve seen enough of these situations arise in recent history to have a pretty good indication of how they usually play out.</p>
<p>Stranger things have happened though, so there’s some hope that Pienaar will still be at Goodison next season, when marked men like Kevin Nolan, Aaron Mokoena and Sotirios Kyrgiakos will all be well advised to don their safety goggles and an extra pair of shin pads.</p>
</blockquote>
<div class="posterous_quote_citation">via <a href="http://www.liverpooldailypost.co.uk/everton-fc/everton-fc-news/2010/04/22/mark-o-brien-mikel-arteta-s-grudge-bearing-revelation-sheds-new-light-on-everton-fc-s-spanish-star-92534-26293052/?sms_ss=posterous">liverpooldailypost.co.uk</a></div>
<p>Great article.</p>
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		<title>Trojan poses as Google Chrome extension</title>
		<link>http://ronbrett.wordpress.com/2010/04/19/trojan-poses-as-google-chrome-extension/</link>
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		<pubDate>Mon, 19 Apr 2010 14:33:48 +0000</pubDate>
		<dc:creator>Ron Brett</dc:creator>
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		<description><![CDATA[Miscreants have created a Trojan that poses as a Google Chrome extension. Spammed messages attempt to dupe prospective marks into trying an add-on that &#8220;helps you better organise your documents received in your email&#8221;. Interested parties are pointed towards a counterfeit Google Chrome Extensions page, which offers a malware executable. More observant punters will notice [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ronbrett.wordpress.com&amp;blog=5259180&amp;post=595&amp;subd=ronbrett&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<p>Miscreants have created a Trojan that poses as a Google Chrome extension.</p>
<p>Spammed messages attempt to dupe prospective marks into trying an add-on that &#8220;helps you better organise your documents received in your email&#8221;.</p>
<div>
<div>
<p>    <a href="http://ad.uk.doubleclick.net/jump/reg.security.4159/malware;tile=2;pos=top;dcove=d;sz=336x280;ord=S8xpk8CoAT4AACbCdHIAAAM0?" target="_blank"></a></p>
<p><a href="http://ad.uk.doubleclick.net/jump/reg.security.4159/malware;tile=2;pos=top;dcove=d;sz=336x280;ord=S8xpk8CoAT4AACbCdHIAAAM0?" target="_blank" />
</p>
<p></a>    </div>
<p>Interested parties are pointed towards a counterfeit Google Chrome Extensions page, which offers a malware executable.</p>
</p></div>
<p>More observant punters will notice that the download is offered in an .exe file and not a .crx Google Chrome extension. Such markers are easily missed, however.</p>
<p>The Trojan horse malware on offer (identified by Romanian security firm BitDefender as the Agent-20577) blocks access to Google and Yahoo webpages. Attempts to reach these sites on infected machines are hijacked and redirected to counterfeit sites. Such trickery is commonly a prelude to either phishing attacks or a technique by the hackers behind the trick to gain affiliate income from scareware slingers or other undesirables.</p>
<p>The appearance of the attack shows that cybercrooks have begun targeting Google Chrome users, something that only tends to happen when a product or service becomes widely used among end users and is therefore a compliment (of sorts) to the success of Google&#8217;s browser technology.</p>
<p>More on the threat can be found in a write-up, containing screen shots, by BitDefender <a href="http://www.malwarecity.com/blog/trojan-as-fake-google-chrome-extension-797.html" target="_blank">here</a>. ®</p>
</p></div>
</blockquote>
<div class="posterous_quote_citation">via <a href="http://go.theregister.com/feed/www.theregister.co.uk/2010/04/19/google_chrome_trojan/">go.theregister.com</a></div>
<p>Beware those of you who have adopted Google Chrome as your browser of choice!</p>
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		<title>iPad printing: solved &#8212; Engadget</title>
		<link>http://ronbrett.wordpress.com/2010/04/15/ipad-printing-solved-engadget/</link>
		<comments>http://ronbrett.wordpress.com/2010/04/15/ipad-printing-solved-engadget/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 14:22:18 +0000</pubDate>
		<dc:creator>Ron Brett</dc:creator>
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		<description><![CDATA[via engadget.com I like this solution!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ronbrett.wordpress.com&amp;blog=5259180&amp;post=594&amp;subd=ronbrett&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<div class="posterous_bookmarklet_entry"> <a href='http://posterous.com/getfile/files.posterous.com/ron/JuoCIyDIoIfqJopcwmnedwGrhsjdwlszBfhBtbkzvrzoCiCGDlIcbsbEwyCo/media_httpwwwblogcdnc_vcsay.jpg.scaled1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/ron/JuoCIyDIoIfqJopcwmnedwGrhsjdwlszBfhBtbkzvrzoCiCGDlIcbsbEwyCo/media_httpwwwblogcdnc_vcsay.jpg.scaled500.jpg" width="500"></a>
<div class="posterous_quote_citation">via <a href="http://www.engadget.com/2010/04/15/ipad-printing-solved/">engadget.com</a></div>
<p>I like this solution!</p>
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		<title>Twitter to start pushing advertising to users &#8211; Digital Lifestyle &#8211; Macworld UK</title>
		<link>http://ronbrett.wordpress.com/2010/04/13/twitter-to-start-pushing-advertising-to-users-digital-lifestyle-macworld-uk/</link>
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		<pubDate>Tue, 13 Apr 2010 11:58:13 +0000</pubDate>
		<dc:creator>Ron Brett</dc:creator>
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		<description><![CDATA[Twitter on Tuesday introduced a new service called Promoted Tweets, which will let companies send ads in the form of ordinary messages, according to a blog posted by co-founder Biz Stone. The introduction is an important step for the company, since it represents the first step towards turning the microblooging service into a money-making venture. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ronbrett.wordpress.com&amp;blog=5259180&amp;post=593&amp;subd=ronbrett&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<p><a href="http://www.macworld.co.uk/digitallifestyle/news/index.cfm?RSS&amp;NewsID=3220138#" target="_blank" style="font-weight:normal!important;font-size:100%!important;text-decoration:underline!important;border-bottom-color:rgb(0,100,0)!important;border-bottom-style:solid!important;padding-bottom:1px!important;color:rgb(0,100,0)!important;background-color:transparent!important;">Twitter<img src="http://images.intellitxt.com/ast/adTypes/2_bing.gif" height="10" width="10" style="display:inline!important;height:10px;float:none;border-color:initial;border-width:0;margin:0;padding:0;" /></a></p>
<p> on Tuesday introduced a new service called Promoted Tweets,  which will let companies send ads in the form of ordinary messages,  according to a <a href="http://blog.twitter.com/2010/04/hello-world.html">blog posted</a> by co-founder Biz Stone.</p>
<p>  The introduction is an important step for the company, since it  represents the first step towards turning the microblooging service into  a money-making venture.</p>
<p>  Users will start seeing paid messages, which will be labeled &#8220;promoted,&#8221;  at the top of some Twitter.com search results pages, according to  Stone. Initially, up to 10 per cent of users will see the promoted  messages. Twitter will work with Best Buy, Bravo, Red Bull, <a href="http://www.macworld.co.uk/digitallifestyle/news/index.cfm?RSS&amp;NewsID=3220138#" target="_blank" style="font-weight:normal!important;font-size:100%!important;text-decoration:underline!important;border-bottom-color:rgb(0,100,0)!important;border-bottom-style:solid!important;padding-bottom:1px!important;color:rgb(0,100,0)!important;background-color:transparent!important;">Sony</a>  Pictures, Starbucks, and Virgin America, to roll out the first ads, he  said.</p>
<p>  Twitter roll out the Promoted Tweets in several phases, with Tuesday&#8217;s  announcement marking the first. Before Twitter develops the service  further, the company wants to get a better understanding of the  &#8220;resonance&#8221; of Promoted Tweets, the user experience and advertiser  value, Stone said.</p>
<p>  Future changes to the ad service could include showing the messages in  users&#8217; message timelines, he said.</p>
<p>  The ads will have to fight to get user attention. Twitter will attempt  to measure whether the advertising messages interest users and stop  showing those that don&#8217;t, according to Stone. They will have all the  functionality of a regular message, including the ability to reply,  retweet and favorite.</p>
<p>  On Tuesday, Twitter&#8217;s COO Dick Costolo will be talking about the  offering in detail at the AdAge Digital conference, according to Stone.  Costolo and CEO Evan Williams will further discuss Promoted Tweets and  what it means for Twitter developers at Chirp, Twitter&#8217;s developer  conference, on Wednesday, he said.</p>
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<div class="posterous_quote_citation">via <a href="http://www.macworld.co.uk/digitallifestyle/news/index.cfm?RSS&amp;NewsID=3220138">macworld.co.uk</a></div>
<p>So will you keep using Twitter if you end up getting adds thrown at you?  I suspect most people wont.  How often would be too much for you?</p>
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